Own your space

As the summer bumbles to a close and we embrace the impending cool autumn ahead, we’ve been using our storytelling skills to celebrate the notion of placemaking. There is a growing movement around placemaking, whether on a local level like the wonderful Granby Four Streets (covered in the Ethos Magazine ‘People Power’ special) or globally, like the work being done by the Project for Public Spaces (PPS) in the United States.

Placemaking is taking the time-honoured tradition of community spirit and allowing it to flourish in a post-globalisation world. It puts the power back in the hands of … Read on

September: stationery

We’re in the final throes of summer, and as the back-to-school bell tolls, the shops are brimming with brand-new, quirky and unusual stationery – who doesn’t love this time of year? And while most of us are hanging onto our hats in this windy weather, it’s keeping hold of your handbag that could prove more important… There’s nothing quite like starting a crisp new page of your brand-new notebook, with your new favourite pen. Here at Wordscapes we’ve selected some of our September favourites…

1. Plan ahead…

This 2018 year planner is the perfect visual prompt for the year ahead. Finished with … Read on

Cains rides again

Beatles and football aside, Liverpool is arguably most famous for its illustrious shipbuilding and maritime heritage. But travel to the other side of the Baltic Triangle and you’ll be reminded of its other important industry.

Founded by Robert Cain in 1858, Cains Brewery was at the heart and liver of Liverpool’s rich storytelling history. Producing ales and beers and owning establishments such as the historic Philharmonic Dining Rooms (check the gents toilets, trust us!), Cains was unavoidable for the dockers, the businessmen, the working classes and anyone else who fancied a tipple in the late nineteenth and early twentieth centuries.

However, years of … Read on

Made in England?

What do trainers, bungee jumping and the splitting of the atom all have in common?

If you said: “they were all invented or pioneered in England,” then you’re right. Remarkably though, the English public are a little shaky when it comes to knowledge of the country’s many technological, scientific and societal triumphs.

In a recent poll by YouGov, 41% of those polled believed bungee jumping to have originated in New Zealand, with only 10% correctly stating that the first bungee jump was carried out off Bristol’s Clifton Suspension Bridge. It seems perfectly plausible that such an occurrence would happen in New … Read on

The magic of storytelling

“You’re never going to kill storytelling, because it’s built into the human plan. We come with it.”
– Margaret Atwood

Storytelling goes back millennia. Whether appearing on cave walls, around campfires, on papyrus, paper or iPads, stories have always been a valuable way of communicating shared experiences with our peers as a means of making them relevant. Storytelling is used to convey values, morals, ideas and traditions. They help us shape our sense of ourselves, and who we are. Folktales, fables and fairy tales are passed down the generations because they’re relevant, they’re emotive and they’re valuable – people of all … Read on

An introduction to the Folken folk…

The sun was shining, the beer was flowing and I had a delicious Homebaked pie in hand… Is there a better way to begin an evening of deliberating debate and captivating conversation on the grassroots business scene in Liverpool? I don’t think so.

I’m talking about Folken.

Located inside the stunning ‘Terracotta Palace’ that is Cain’s Brewery, you’ll find Red Brick Vintage, a hidden gem in the heart of the Baltic Triangle, and our setting for the evening. Wandering into this treasure trove of vintage delights, excited for the evening ahead of us, I took my seat amongst stacks of retro National … Read on

That warm, fuzzy feeling #gettinggoosebumps

We’ve spent the last few months working with the team from Ph Creative in Liverpool on their new Inbound Marketing book, Getting Goosebumps. They’re digital marketing experts, and, in the book, share their ideas and advice for creating an authentic, effective online personality. Ph’s clients include brands like Dulux, Virgin Media, Tesco Opticians, LinkedIn and the NHS – Getting Goosebumps is all about creating a genuine connection with your clients and customers online, recognising what they need  and creating a brand appeal that keeps people coming back.

And, being experts in online marketing, it’s been great to … Read on

Chase One Rabbit to be published in Spanish

Following its launch in the UK as part of the International Festival of Business 2014, David Parrish’s marketing book, Chase One Rabbit has been translated into Spanish, and will be launched by publishers Peopleing as both an eBook and a paperback.

UK Trade and Investment (UKTI) and Peopleing will host Chase One Rabbit‘s launch in Bilbao on 2 June 2015, and the book will also be published in French later in the year.

David says: “I’m delighted to be working in partnership with Peopleing in Bilbao who have translated and published the book for the Spanish and South American market. … Read on

Bumfuzzle

Roberta, Frank, Ordinary Joe and 48 other bittersweet poems about love, loss and lamb bhuna

Bumfuzzle, the latest collection of poems from poet and musician Keith Wilson, is back from the printers, and went on its first outing to the Winter Arts Market at the end of last year (Saturday 7 December, in St George’s Hall, Liverpool). Described as a collection of bittersweet poems about love, loss and lamb bhuna, it contains more than 50 poems that’ll make you laugh and make you think. Mike McCartney says:

‘Look out! He’s messin’ round with werds again! Fascinating, outrageous and extremely funny!!‘

Consumate … Read on

What do you want me to do?

Are you getting your point across on your lovely new, pretty, spangly website? Are you telling customers what you want them to do? How you can work together? Chances are, it seems, you’re not…

Research from B2B Coach Online Marketing Study found that 70% of small businesses didn’t have a prominent call to action on their homepage; another 70% didn’t have a prominent phone number, while 82% didn’t have a social media account, and 56% weren’t making use of meta descriptions. And you may or may not believe in the value of social media and meta tags, depending on your … Read on