Prohibition – good for business?

The word ‘ban’ is a particularly emotive word, and us humans are particularly curious beings; we always want what we can’t have… With that in mind, we take a look at some of the most notorious ‘bans’ in history, and pose the question: is prohibition good for business?

Iceland’s 2018 Christmas advert

Already tipped to be one of the most popular Christmas adverts of all time, Iceland’s story of Rang-tan the orangutan has never actually been shown on TV. Promoting the plight of the orangutan – of which 25 die each day, due to the palm oil industry – advert regulator, Clearcast, … Read on

Effective work

We do effective work, that gets the right results. It’s not just pretty – although it might be – or sounds good. It’s work that works. 

It’s generally a shock when you tell clients for the first time that you’re intention isn’t always to make them happy. Happiness is a poor measure of the success of work anyway, you tell them. A frown, or look of abject terror, is usually the response. We’ve typically only been working together at that point for a few days, or haven’t even started.

But, we explain, ‘happiness is the journey, not the goal.’ Ok, so we … Read on

What’s on: December

There is always so much going on at this time of year, it’s difficult to keep up. I have tried to include a variety of events for December hopefully there will be something to interest you. Although some Christmas events are inevitably included, there are a few other interesting events too. Visit Liverpool have done my job for me here anyway, with their comprehensive guide to all things Christmas in the city.

Some of the lesser-known December days to be celebrated include International Ninja Day on 5th December (should we actually know this?), Put On Your Own Shoes DayRead on

Horror business

What is it about being frightened that speaks to us on such a visceral level? Anyone with even a base level of psychological knowhow will probably tell you it’s an instinctive feeling from being hunter gatherers and being hunted and yadda yadda yadda something about your childhood.

But why now, in a world of instant noodles and Netflix do we still get a kick out of being petrified?

Before I start, I barely fall into this camp. I like a good spook, but on my own terms. I’ve been asked to go to … Read on

Reasons why we’re glad Summer is over (until it gets too cold)

Summer gets an easy ride. The proverbial life of the party, the time of year that is celebrated the most in popular culture and good music (hey now, if Roy Ayers loves the sunshine then who are we to argue?)

But is summer that great really? Especially as Brits, we think we want constant glorious weather, baking hot sunshine, long days turning into long nights, but we can’t handle it and, well, it can be a bit crap.

Now, I’m not claiming to talk for anyone but myself here, but I’m quite glad that summer is behind us for another … Read on

Wordscapes Manifesto – Point 6 We like to seek out the new – whether that’s a new business, idea or perspective

Our client work is the place where our worlds collide. The place where our 30-odd combined years of experience meets the stories of new ideas and innovations we track down for Ethos.

We see our role as very ‘human’ – we’re not necessarily tech, or digital, or print, even. Our role is to listen, ask the right questions, and then work out the best way of getting the results you want. And, because of that, we’re not wedded to rigid ways of doing things – although, as we talk about in part nine, we’ll certainly tell you if we think something … Read on

What’s on: November

I promise I have tried not to include too many Christmas events in the following list. There are a couple though – Liverpool certainly does entertaining when it comes to this time of year.

Notable days to keep an eye out for in November include Chaos Never Dies Day on 9th (welcome to my world), a team favourite – World Kindness Day – on 13th, International Men’s Day on 19th (thanks to Richard Herring for the heads up on that one!) and finally – thank me for the warning later – it’s … Read on

Field Notes

It’s the end of September, and I’d been eagerly anticipating an email from Field Notes for a few weeks. The email in question would tell me what the Fall Edition notebooks would be.

I started my quarterly subscription a couple of months back with the Summer Edition – the Three Missions pack – which came as two sets of three notebooks, consisting of a notebook each for the Mercury, Gemini, and Apollo space missions. Each set came with three “Punch-Out and Assemble” Mission-Specific Crew Capsule Models for each of the missions. They also arrived with a limited edition Three Missions vinyl sticker; two sets of original … Read on

What’s On: October

A quick poll in the office concluded that October was our favourite month of the year. Apart from November, of course. And in fairness, someone did say December. I digress. Team Wordscapes loves this time of year, cold days, dark nights, time to put the heating and autumn duvet on, Strictly back on the telly, not having to come up with excuses to eat marshmallows in large quantities, and four-fifths of the team have birthdays. And, as ever, Liverpool and the surrounding areas don’t disappoint with things for everyone to do.

Notable days (apart from 7th which sees the return of … Read on

Wordscapes Manifesto – Point 5 We believe in collaboration. It allows us to do more; do better stuff and exposes us to a wider range of ideas. Which is better for our clients.

We’ve been talking a lot about collaboration recently – largely because we’ve just written the introduction to the collaboration chapter of a book we’re writing at the minute (Spring – pre-order it today). As we talked and wrote, it dawned on us that almost all of the work we do as a business is a product of collaboration. In fact, in one way or another, all of it is.

Collaboration means we can do stuff beyond the capability of our small team. Collaborating with a graphic designer or design agency means that we can turn our words into powerful images … Read on