Wordscapes Manifesto – Point 6 We like to seek out the new – whether that’s a new business, idea or perspective

Our client work is the place where our worlds collide. The place where our 30-odd combined years of experience meets the stories of new ideas and innovations we track down for Ethos.
We see our role as very ‘human’ – we’re not necessarily tech, or digital, or print, even. Our role is to listen, ask the right questions, and then work out the best way of getting the results you want. And, because of that, we’re not wedded to rigid ways of doing things – although, as we talk about in part nine, we’ll certainly tell you if we think something won’t work, or isn’t the best way to proceed.
The work we do is infused with the new; ideas, businesses and perspectives. We do a lot work with grassroots organisations, watching new shoots of ideas grow and become sustainable. We’re also lucky to do some work overseas, particularly in Scandinavia. And we’re always being pitched and pursuing stories from around the world for Ethos. So we try and make the most of those for our clients.
That means we get to see more than our fair share of inspirational ideas, or a new take on an issue. Things that might change your perspective, shed new light on a problem, or just prove a guide to best practice, from someone who’s spent a lot of time working on it.
We do all of our work within a small team, so we’re flexible and agile. We’re journalists by background, so curious by nature. And nothing excites us more than pulling together the disparate threads of our daily working web, to make connections between the people we work with, the ideas we come into contact with and stories we hear.
But at the same time, a lot of our work is very straightforward. The value we provide is having a new perspective. Seeing what you’re doing afresh, without knowing the ins and outs of your day-to-day business. So we see things as they are, not as they were; without assumed knowledge or preconceptions. And that helps re-excite you about your work, see where the gaps are, and understand what your customers do or don’t know. Which helps makes it all feel new.

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