12 We all take responsibility for our collective work. If we spot a problem, we’ll fix it; if something needs sorting out, we’ll do it.
We are all responsible for the work that leaves our studio. Most of the projects that we do here have multiple collaborators – someone writes, someone edits, briefs are set and feedback is sought. And many eyes will see a bit of work before it leaves our studio for the client; then the process is typically repeated before the work is set free into the world. Our work, or the lion’s share of it, is a product of collaboration.
Throughout the process, many people are watching and checking what we’re doing. So, if any of us spots a problem, that person is instantly responsible for fixing it if they can or, at very least, telling someone – preferably all of us – about it. Even if the problem doesn’t actually turn out to be a problem, that’s fine – that person has a responsibility to raise it anyway.
And whilst that sounds easy, it isn’t always. Deadlines are often tight and egos can be bruised if someone feels their work has been criticised. Our projects can be complicated and interconnected – a slight change to something can have a knock-on effect that impacts other things down the line. But this process of input at various stages of projects means that we not only feel collective ownership of the work that we deliver, but that it has also passed the scrutiny of various perspectives as it is completed. It’s better for it.