Appreciating People/ digital

Project type: films, websites, social media, digital, design

Appreciating People originally came to us to help tell its story to an online audience, through a combination of blogging, web copy and email marketing, which we’ve expanded as the business has grown.

Appreciative Inquiry is growing in recognition – but was still pretty unknown outside training and positive psychology circles when we first started working with AP. A gentle nudge through social and digital media has been key in raising awareness and generating interest, tapping into unexplored markets and reaching new audiences.

We’ve worked with the AP team since 2010, sharing its vision and explaining – in easily digestible chunks – how appreciative inquiry can benefit communities, organisations and individuals.

In the process we’ve tapped into and connected with a strong community of people of all ages, individuals and businesses alike, organically growing channels with regular relevant content catering for an ‘appreciative’ mindset.