Build Bootle Back Beautiful
Project Type: Words, social media, strategy
SAFE is working to Build Bootle Back Beautiful with #DestinationBootle. The project is designed to bring community-focused development to the area, including refurbishing the much-loved Lock and Quay, the city region’s only community pub, alongside affordable homes for families, a new solar heating system, new work units, leisure facilities and more.
We worked with the team at SAFE to run a crowdfunding campaign to fund a planning challenge. We created a communications strategy, honed the project’s story and key messages and made a film to communicate it, managing the social media, network and press opportunities throughout the campaign, successfully bringing people together to reach the project’s fundraising goal.