Culture Means Business

Published - 2016

Project type: books, design, training/consultancy

Print run: 1,500

Bridging the gap between businesses and cultural services isn’t always the easiest thing in the world. Sometimes it feels like you’re trying to marry two different worlds. And that’s where Culture Means Business came in – a tool to better sell cultural skills to the corporate sector, helping culture types find new audiences and generate new income streams in a time of diminishing grant funding.

Creative Organisations of Liverpool (COoL) – in partnership with Liverpool City Council and Liverpool Chamber – commissioned us to create a one stop directory of Liverpool’s cultural institutions, supported by funding from the EU Regional Development Fund.

In a city synonymous with culture this was no easy feat, as we quickly set about listing, interviewing, and collaborating with the best that Merseyside had to offer. We wrote punchy copy on different teams, projects and schemes, got testimonies from business leaders and politicians, and highlighting the multitude of awards won throughout the city.

We also ran training workshops to help teach these arts organisations to tell their own stories better; what they should be talking about, who they should be telling it to, and generally convey what they are doing more concisely.

We live and breathe this city, despite some of us not being born here, and others having left for periods at a time. It didn’t matter, once you’re in, you’re in for life.