Lead Agency/ Culture

Project type: words, magazines/newspapers, design

We’ve had a relationship with the Lead Agency in some shape or form for over a decade, working with it off-and-on on a range of projects. In that time, it’s gone from a small Liverpool team to a network of offices across the land, and with such rapid expansion comes new team members who need to know the ‘whys?’ and ‘whats?’ of the Lead Agency.

Coming into a company like the Lead Agency as a new hire could be a daunting task for some, so the creation of the culture book was vital for outlining the core values of the company, as well as giving a guiding hand for someone fresh into its world.

Just as important were the old hands, the staff that had been there throughout the Lead Agency’s growth into a market leader. The culture book was to remind them why they do what they do, and was a helping hand if they ever lost their way.

We conducted interviews with the CEOs and higher-ups, chaired focus groups with core team members from across all facets of the business, and drew upon our in-depth knowledge of the business and the broader advertising world to help shape the story it wished to tell.