Social on a Shoestring

Published: Jan 2018

ISBN: 978-0995559455

Project type: books, design

Social on a Shoestring was written by Sian Owen, showing how you can master social media on a shoestring budget – if the title hadn’t already given it away.

We worked with Sian to help craft her passion and experiences into a cohesive book, light in tone but heavy in applied knowledge. With a young child on her hip and halfway through a Masters degree, we had to do things a little differently, working remotely and flexibly to fit in around Sian’s priorities, while supporting her to write content, meet deadlines and get ideas down on paper.

Even though the subject matter is all about the digital world, we didn’t make the book a digital only affair. Yes, the ebook was formatted for iTunes, Google Play, and direct to Kindle through Amazon, but through Amazon’s publishing wing we submitted a printable version of the book which went within the top 1000 on the Amazon best sellers list in various business and marketing sections.