The best things you haven’t seen in Liverpool. Yet.

December 2017

Project type: words, books, magazines/newspapers, design

Print run: 35,000

Visitors to Liverpool often flock to one of two things; football or the Fab Four, and – while both of these are great (even Octopus’s Garden) – there’s so much more going on in Liverpool that often gets overlooked.

The idea behind The best things you haven’t seen in Liverpool. Yet was to encourage visiting business people to return to the city as leisure visitors, exploring all the things that make Liverpool unique. To lure them back from the conferences and conventions to get to know this proud city – a city of artists and innovators, poets, philosophers, gamers, and sailors.

We worked on the project with a group of cultural and arts organisations across Liverpool, led by the Biennial, highlighting the sometimes-overlooked districts and hidden gems just begging to be explored in the city.

We used our network in the city – and further afield – to interview a variety of people from the fields of science, technology, law, art, politics, healthcare and education. And we asked them for their personal thoughts about Liverpool – what brought them to the city, what keeps them here and their hidden gems.

We mixed up personal stories with a month-by-month, district-by-district guide to Liverpool’s cultural goings on, from the oft celebrated to the best-kept secrets. And to make things even easier for our new visitors, we also made a map. Handy.

After compiling and publishing the booklets, we worked with ACC, the Hoteliers Group, the conference team at Liverpool Vision and the International Business Festival to ensure that the guides were distributed to those coming into the Liverpool city region.